MGs for a new millennium: from X to Z

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hen John Towers' Phoenix bid was accepted by BMW, he knew that there would be a long, hard road ahead to restoring the image of the company, so badly eroded by the BMW debacle. Obviously, a major coup for the company was in keeping hold of the valuable MG nameplate, and this was soon celebrated by the renaming of the company to MG Rover.

Unfortunately, Phoenix had inherited a mixed bag of models: the new and competitive 75 saloon was to a degree, complemented by the 25 hatchback (still a good car, by then realistically priced) and the uninspiring Honda-based 45. Unfortunately, the image of all three cars had been tarnished by the BMW affair, so to continue building and selling them as they were would have resulted in an irreversable slide in market share.

Because of this, the company hatched a plan to titivate all three models by injecting some of the MG magic into them - and so began the development of the MG versions. The company knew that they would lose a great deal of what credibility they had left if they simply badge-engineered the cars as MGs, so Peter Stevens was asked to restyle the bumpers and also produce body addenda which would distance them from their Rover cousins. In charge of the chassis re-engineering was Rob Oldaker, and it was his task to make the cars handle in a sporty and focused way – something that had never been allowed to happen to the originals under BMW.

The project names for these cars were X10, X11, X20 and X30, but more traditional nomenclature would need to be devised for the final, definitive versions. The solution was to call the new cars ZR (X30), ZS (X20), ZT (X10) and ZT-T (X11), thus evoking memories of the ZA and ZB Magnette saloons. All agreed that the new names were highly appropriate for these new MG saloons.


MG X30/ZR


MG X20/ZS


MG X10/ZT


MG X11/ZT-T


MG X80


Copyright © 2002 Keith Adams

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Related pages:

·The MG revival index
·After the MGB: the Eighties MGs
·Cut off in its prime: MG Metro 6R4
·The MGB is reborn: the MG RV8
·The new age arrives: MGF/TF

·Rover 200/25 / MG ZR development story