| Mrs. Mary Whittaker, Aërated Water Manufacturer |
| People who lived in the Matlocks : Photographs, Postcards, Engravings & Etchings |
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Medicinal drinking water from Matlock Bath's springs had, for several
centuries, been acknowledged as beneficial to health.
See
Water Cures
Mary Whittaker (1845 - 1920) sold Matlock Bath's water in a slightly
different way - she was an aërated water manufacturer and bottled
it. Mary was the Whittaker of Whittaker's pop, "Tordale"
and the bottling plant on Matlock Bath's Dale Road. She was the daughter
of John and Priscilla Wheatcroft of Scarthin.[1]
Mary married John Whittaker at the age of
nineteen - he came from Essex and his father was Saul Whittaker. Their
marriage took place at St. Werburgh's in Derby on 27 February 1864
and they began married life living in Derby where John was a policeman,
but they eventually they returned to live in Matlock with their children[2].
They lived first at Starkholmes before moving close to the Heights
of Abraham[3] when John changed
occupations and started to make and sell ginger beer. By 1881[3]
soda water had been added to the list of items for sale. They moved
close to the bottling works in the Dale.
Not everyone thought the buildings enhanced the Dale. At the beginning
of the twentieth century J. B. Firth wrote: "Matlock and Matlock
Bath are steadily being ruined ... for a few yards, Matlock Dale is
unspoilt, but we no sooner pass round the bend [just past High Tor]
than we are saluted by the brick chimney of some paint works, while
just at hand is is a manufactory of some ginger beer, and a little
way beyond is the familiar reek of gasworks."[4]
Whatever the merits of the buildings, the businesses provided employment
for local people. However, the paint works certainly did spoil things
as the colour of the river changed!
In Kelly's 1876[5] and 1881
Directories John, as Manager, was advertising the Matlock Bath Mineral
Water Co. Unfortunately, like so many small traders reliant mostly
on a summer trade, the business encountered problems and in 1883/4
the Company was struck off the Register of Joint Stock Companies and
dissolved.[6] Not that the
announcement seems to have done any lasting damage although Mary seems
to have taken over after this point, at least in the advertisements
placed in the Trades Directories [7]
and registering their Trade Mark (shown below). However, according
to census returns John was still running things.[8]
He died in 1904, aged 71, and Mary continued in business assisted
by some of her sons and eventually the brand of "Tordale"
came into being.
Despite the velvet gown and beautiful lace collar in this photograph,
Mary Whittaker was unafraid of hard work and the family say she drove
the delivery dray. Mary is also often listed as a boarding house keeper,
which was a fairly common business for people to run as a side-line
to perhaps boost their income.
Mary died on 15 September 1920[9]
is buried in the same grave as John at St. Giles' church.[10]
Whittaker's pop and "Tordale" Lemonade outlived them both
and the business they began continued on Dale Road until the early
1970's although the business had passed out of the Whittaker's hand
before then. The Matlock Mercury reported, in the edition of 8 Jan
1966, that 'Tordale Soft Drinks Ltd had been purchased by an "industrial
combine" '.[11]
The Ministry of Transport objected to access onto the main road (the
A6), though it hadn't caused a problem before then. The buildings
couldn't be used so were pulled down and hundreds and hundreds of
old bottles became available to collectors. |
Undoubtedly, J.B.
Firth would have been pleased that the bottling plant has now
been demolished. These days Whittaker's pop is still in demand
in a roundabout way as the bottles can regularly be found being
auctioned on E-Bay.
On the right is a copy of the registration of the Trade Mark
registered by Mary Whittaker, Matlock Dale, Matlock Bath, Aërated
water manufacturer, in Class 44 (Mineral & Aërated
Waters, Natural & Artificial), No.41,575 on 17 Dec 1884.
The original is about 1½ inches (about 4cm) square. |
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Image of Mrs. Whittaker supplied by and Copyright © Jean
Baloo Intended for personal use only
Image of and information about the Trade Mark supplied by and Copyright
© Colin Goodwyn Intended for
personal use only.
All other research Copyright © Ann Andrews
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References (coloured hyperlinks are to transcripts elsewhere on this
website):
[1]
1851 Census
[2] Parish registers
[3] 1881
Census
[4] Firth, J.B. (1908), "Highways
and Byways", pp.391-2, chapter sub-heading "A Spoilt
Paradise" See fuller publication
details
[5] See John Whittaker's name in Kellys
Directory, 1876
[6] London Gazette, see onsite extracts
for 1883 and 1884
[7] Mary Whittaker advertised in Kelly's
Directory's of 1887, 1891,
1895 and 1899,
1908, 1912 and 1916
[8] 1891
Census entry and 1901
Census entry. John had died before the 1911 census (this
census is not currently in the public domain)
[9] Date of death extracted from Will
Calendars at First Avenue House in London by the webmistress.
Mary's probate details are on
this website (scroll down the page to find her). Probate wasn't
granted on her estate until almost two years after her death.
[10] Matlock's MIs
[11] Information researched by Colin |
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Small advert from the 1950's |
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