Reviews and examines Green Consumers, Green penetration, consumer spending, changes to marekt norms, and social, environmental, and ethical responses to Sustainable Development, and considers if there is a basis for a green/ Sustainable Development brief for marketing.
Benefits
The Market and Marketing for Sustainable Development seminar:
Clarifies current knowledge/ understanding of the Green Consumer and Business markets, Consumers and purchasers
Clarifies current understanding of the nature, extent and development of brand response to Green Consumer and purchasing pressures
Examines recent and potential developments in environmental marketing and Sustainable Development.
Times
The seminar assembles at 08:30 am for a 9:00 am start each day and finishes at approximately 5:30 pm. The seminar is intensive, please be prepared for evening sessions.
Dates & Location
This seminar is not currently scheduled, Please call the Course Administrator to register your interest in this seminar.
Fee
£2000 Includes all tuition costs, full documentation, lunch and refreshments. Payable in advance.
Inhouse Training
We are very happy to run this as an inhouse training seminar. The cost, for up to 10 participants,is £15,000. Contact us for further details.
Three weeks before start date. Fees are payable in full unless cancellations are received in writing before this date. Transfers are possible and will incur a 25% fee per change.
The Market and Marketing for Sustainable Development Booking Form
Fields marked "*" are mandatory.
The Market and Marketing for Sustainable Development speakers are chosen from among:
Prof. Martin Charter is Coordinator and Visiting Professor of Sustainable Product Design at The Centre for Sustainable Design at the Surrey Institute of Art & Design, University College. He has had a background in 'business and environment' issues in consultancy, publishing, management education, events and research; and strategy, marketing and research in gardening, construction, trade exhibitions, financial services and consultancy. He is Editor of the Journal of Sustainable Design and an associate editor of The Journal of Corporate Environmental Strategy and former editor of Greener Management International and the Green Management Letter. Other responsibilities include being Chair of the Product Development group of the ISO working group on 'integrating environment aspects into product development', an Advisory Board member of Design Sense (sustainable product design) awards and involvement in several British Standards Institution (BSI) committees on environment.
Edwin Datschefski is a Senior Associate Fellow of the Centre for Sustainability and Environmental Management. He specialises in the development and promotion of sustainable product design concepts, founded an eco design consultancy, is a consultant & trainer to many leading business & public organisations, writs on sustainability, and is former director of Business and the Environment.
Prof. Ross King is a Co-Founder and Director of the Centre for Sustainability and Environmental Managment. He has jointly led the first and largest Programme of Environmental Management training in the UK . He originated on-site Environmental and EMS Auditors' training in Europe in early 1992 and has worked with over 1000 managers and consultants during this period. He has focussed since the early '90s within environmental management on audit, management systems, accounting, market research and marketing. Former Environmental Analyst and Adviser for Lucas.
Speaker on Natural Step (not confirmed yet)
Market Research Executives from e.g. CRAM, Mintel, MORI, Nielson (not chosen until 12 weeks pre-seminar)
Company Speakers (not chosen until 12 weeks pre-seminar)
