Design, Marketing, Purchasing and Logistics
CSEM provide a number of seminars on
the Market, Marketing and Life-Cycle Managment in the context of Sustainability.
These seminars have been develped and designed to meet the needs of busy professionals.
They can be taken individually or as part of our MA/MSc in Integrated Sustainable Management for Business .
Briefly the seminars cover:
- The Market and Marketing for Sustainable Development
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Reviews and examines Green Consumers, Green penetration, consumer spending, changes to marekt norms, and social, environmental, and ethical responses to Sustainable Development, and considers if there is a basis for a green/ Sustainable Development brief for marketing.
- Green & Sustainable Market Research
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Reviews and examines Green Consumers from available market research, Green penetration, consumer spending (sector-by-sector) and the potential for Green Consumers/ customers to cause changes to marekt norms.
- Marketing & Sustainable Development
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Reviews and examines social, environmental and ethical responses to Sustainable Development, and the regulatory drivers for Green marketing. It consiers ethical investment criteria, new models of marketing and product development and if there is a basis for a green/ Sustainable Development brief for marketing.
- Sustainable Life-Cycle Management
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Reviews the life cycle of industrial products including current product & packaging design & development, purchasing, logistics & transport practice, factors that determine it, the environmental & social impacts they cause, & finds sustainable alternatives.
- Sustainable Design
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Reviews the life cycle of industrial products, current product & packaging design & development, factors that determine it, the environmental & social impacts they cause, & finds sustainable alternatives.
- Sustainable Supply Chain Management
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Reviews current purchasing and supply chain practice, factors that determine it, the environmental & social impacts they cause, & finds sustainable alternatives.
- Sustainable Logistics
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Reviews current transport and logistics practice, factors that determine it, the environmental & social impacts they cause, & finds sustainable alternatives.
Further details on each seminar are available via the links above.
Other parts of the Programme include:
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