FIAT X1/9 PAGE BERTONE X1/9 PAGE HOME PAGE SITE INDEX LITERATURE LINKS

dVb logo X1/9 brochures

This page contains details of my collection of X1/9 brochures. Notable omissions include the original 'clouds' brochure, and some Bertone motor-show specials. If you have any not shown below (particularly those listed in the "Wanted" section at the base of this page), I may be interested in acquiring them...


The cover-shots can be enlarged by single-clicking on them, provided your browser is Java-enabled.


Marque:

Date:

Pages:

Fiat

1974

12 (fold-out type)

Country:

Ref:

Text:

USA

FRM 7539 Q100M - 11/3

English

Comments:

Features early US-spec 1300 models.


Marque:

Date:

Pages:

Fiat

1976/77 (though not stated)

16 sides, stapled

Country:

Ref:

Text:

Italy (for UK market)

2.0042

English

Comments:

The first UK brochure, featuring the Special Series model with ladder stripes, numbered sticker and striped cloth interior. Back page of brochure shows a mock-up of sticker number 0089.


Marque:

Date:

Pages:

Fiat

1978, April (not stated; see comments)

8 sides, stapled

Country:

Ref:

Text:

Italy (for UK market)

2.0282

English

Comments:

Featuring the special edition Lido model with metallic black paintwork, numbered sticker and ivory Alcantara interior. The cars pictured are left-hand drive, but the photos have been reversed and re-touched so that the cars appear to be right-hand drive. Back page of brochure shows a mock-up of sticker number 0032. Complete with 1/3 A4 specification sheet insert (from which date has been deduced).


Marque:

Date:

Pages:

Fiat

1978, July

16 sides, stapled

Country:

Ref:

Text:

UK

20M 7 78

English

Comments:

Reprint of the first UK-produced brochure (which was dated January 1978), featuring the Special Series 1300 model. Cars featured have been re-touched to convert them from 'R'-registration models to 'S'-registration, a practice also favoured by BL at the time.


Marque:

Date:

Pages:

Fiat

1978, September

2 sides

Country:

Ref:

Text:

US

F-7158 978

English

Comments:

Part of a folder set (F-7165), which also contained sheets on the Brava (131) Sedan & Station Wagon and Spider 2000 (124 Spider).


Marque:

Date:

Pages:

Fiat

1979, September

10 sides (including flap), stapled

Country:

Ref:

Text:

UK

20M 9 79

English

Comments:

Featuring the 1500 model, this brochure tells the story of a new owner's weekend away. Standard spec. included Voxson radio, fitted soft luggage and one of four metallic colours: gold, silver, red or blue.


Marque:

Date:

Pages:

Fiat

1980, June

6 (fold-out type)

Country:

Ref:

Text:

Italy

2.0718 - 6/80

English

Comments:

Features left-had drive, Euro-spec 1500 model, with Strada-type propellor-blade steel wheels.


Marque:

Date:

Pages:

Fiat

1980, August

8 (fold-out type)

Country:

Ref:

Text:

USA

# 7217 (500M) 8/80

English

Comments:

Features US-spec, fuel-injected 1500 models.


Marque:

Date:

Pages:

Fiat

1981, May

16 sides (including flaps), stapled

Country:

Ref:

Text:

UK

10M MAY 81

English

Comments:

Re-worked version of Sept '79 brochure, with same cover. Features mostly the same pictures, but the story has been replaced by more conventional copy. Fitted luggage is now an accessory. Text refers to car as "XI/9".


Marque:

Date:

Pages:

Fiat

1981, October

16 sides, stapled

Country:

Ref:

Text:

Italy (for the Irish market)

2.0470

English

Comments:

Fuller version of the June '80 brochure, featuring the same Euro-spec 1500 model.


Marque:

Date:

Pages:

Fiat

1982, April

16 sides (including flaps), stapled

Country:

Ref:

Text:

UK

10M APR 82

English

Comments:

Re-worked version of May '81 brochure, with almost identical cover. Radio and metallic paint are now optional extras, and text warns that steering wheel boss may differ from the laurel-wreath design shown. Typo remains.


Marque:

Date:

Pages:

Fiat

1982, September

4 sides

Country:

Ref:

Text:

UK

19M SEPT 82

English

Comments:

Simple fold-out design, with four photos inside and spec table on back cover. Only difference in specification from April '82 brochure is that the load-proportioning valve is no longer listed. "XI/9" typo still present.


Marque:

Date:

Pages:

Fiat

1982 (?)

6 sides, fold-out type

Country:

Ref:

Text:

UK

none stated

English

Comments:

Not strictly-speaking an X1/9 brochure, but - hey - it's got one on the cover! This brochure covered Voxson radios available for all Fiat models, including the X1/9 (for which the top-of-the-range Mostro was recommended).


Marque:

Date:

Pages:

Bertone

1982/83 (?)

8 (fold-out type)

Country:

Ref:

Text:

Italy

none stated

Italian, English, French, German

Comments:

Features early VS models. Apparently aimed solely at European markets, with UK-English spellings and a mix of right- and left-hand drive cars depicted. Brochure carries no date, but appears to represent the point at which Bertone took over production of the X1/9.


Marque:

Date:

Pages:

Fiat

1984, September

6 sides (fold-out type)

Country:

Ref:

Text:

UK

10.5M SEPT 84

English

Comments:

Features VS models with 3-slot wheels/'hexagonal' centre caps (as shown in cover shot). This was the only model available in the UK at the time.


Marque:

Date:

Pages:

Fiat

1985, May

6 sides (fold-out type)

Country:

Ref:

Text:

UK

25M MAY 85

English

Comments:

Almost identical to the September '84 brochure, except that the 'Aftercare' section has been re-worded; oddly, Fiat is now spelt 'FIAT', but only in this section.


Marque:

Date:

Pages:

Bertone

1985, May

8 sides, stapled

Country:

Ref:

Text:

Italy (for US market)

1000.01.5.85.1

English

Comments:

Features US-spec standard and VS models, similar to those sold in the UK from 1985/86.


Marque:

Date:

Pages:

Bertone

1985, May

8 sides, stapled

Country:

Ref:

Text:

Italy (for US market)

1000.01.5.85.2

English

Comments:

Re-issue of the above brochure, due to changes in the colour schemes offered.


Marque:

Date:

Pages:

Fiat

1986, January

8 sides, stapled

Country:

Ref:

Text:

UK

20M JAN 86

English

Comments:

Features standard and VS models with 3-slot wheels/'hexagonal' centre caps.


Marque:

Date:

Pages:

Bertone

1986, July

16 sides, stapled

Country:

Ref:

Text:

Italy (for US market)

1000.01.7.86.1

English

Comments:

Features US-spec standard and VS models with 'lemon-squeezer' wheels, similar to those sold in the UK from 1986/87.


Marque:

Date:

Pages:

Fiat

1987, January

8 sides, stapled

Country:

Ref:

Text:

UK

15M JAN 87

English

Comments:

Marks the UK introduction of the revised standard and VS models, with lemon-squeezer wheel design, side rubbing strips, body-colour engine cover, 3-spoke steering wheel, and new gear lever and instrument graphics.


Marque:

Date:

Pages:

Fiat

1987, September

6 sides (fold-out type)

Country:

Ref:

Text:

UK

10M SEPT 87

English

Comments:

Same models and specifications as the January 1987 brochure. Introduced as part of a revamp of all Fiat's UK brochures.


Marque:

Date:

Pages:

Fiat

1988, June

4 sides (fold-out type)

Country:

Ref:

Text:

UK

15M JUN 88

English

Comments:

The last(?) UK brochure, covering the standard X1/9 and X1/9 Special Edition, with dark-blue or dark-red mica paint, cross-spoke alloys and Alcantara upholstery. AA cover now standard. The Special Edition formed the basis for the last UK X1/9, the Gran Finale, for which (as far as I know) no specific brochure was produced.


The copyright in the above images is owned by the issuing companies (or their successors), namely:
Fiat-Roosevelt Motors, Inc.; Fiat Motors of North America, Inc.; Fiat-Auto; Fiat Auto (UK) Ltd; and Carrozzeria Bertone SpA.


Wanted! BACK TO TOP

Please e-mail me if you are in a position to part with any of the following brochures:

Marque Country Date Ref Cover design / Comment
Fiat UK January 1978 1 78 25M As per 20M 7 78 (shown above)
Fiat UK November 1980 20M NOV 80 As per 20M 9 79 (shown above)
Fiat UK December 1981 10M DEC 81 As per 19M SEPT 82 (shown above)
Fiat UK Sepember 1982 17M SEPT 82 As per 20M 9 79 (shown above)
Fiat UK January 1983 12.5M JAN 83 As per 20M 9 79 (shown above)
Fiat UK October 1986 5M OCT 86 As per 20M JAN 86 (shown above)
Bertone US 1986 or 1987 n/a As per 1000.01.7.86.1 (shown above), but with red car and blue(?) "X1/9" script.

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